DEN GRØNNE SLAGTER (THE GREEN BUTCHER) is Denmark’s strongest brand within reduced-fat cooked meats. With wafer thin cooked meats, liver paté, turkey bacon, sausages and Danish meatballs, DEN GRØNNE SLAGTER allows consumers to follow a healthy diet – all day long. In 1990, two teachers at the Technical School in Hjørring, Jutland, invented the vegetable fibre that is added to products to reduce the fat content.
The range was first launched under the name “LEV LET” (Live Lightly), but was subsequently renamed DEN GRØNNE SLAGTER. The low fat percentage and outstanding flavour are achieved by using only the very best and leanest raw materials and vegetable fibre1) instead of fat.
The products do not contain soya protein, gluten, colour and added phosphate. DEN GRØNNE SLAGTER – Makes you want to live a healthy life!
For further information on Den Grønne Slagter, please see www.dengroenneslagter.dk
1) Tulip has patented the use of vegetable fibre in reduced fat cooked meat products, liver paté and sausages. The patent relates to minced meat products, i.e. mixed products where cut meat is mixed with vegetable fibre resulting in reduced fat content. The registered trademark for the patent is GreenCut. |